Crafting an Elevated Brand with Precision + Presence

Denisa and her team came to me excited to launch their business importing horses from Europe to the US and knew that positioning themselves using intentional branding was a key part of building their network.

Beginning with a discovery questionnaire, we identified the client’s defining characteristics and their methodology for assisting equestrians to import their dream horse. During this process, we also landed on a name for the business that evokes the experience of working with them while clearly communicating the industry of importing horses.

The logo mark was designed to stand apart from the sea of competitor logos that rely on the silhouette of a horse jumping, which often lack distinction and memorability. Instead, I combined the shape of a location pin for context with a horse head, paired with typography that conveys luxury and professionalism.

To support the client in applying the brand across their content, the brand guidebook included mockups of embroidered apparel, print applications, and static website layouts. This jumpstart into the website design phase provided guided steps for creating a strategic content outline and gave the client a clear framework to build from while maintaining consistency throughout.