Patapsco Equine
Equinology Certified Practioner
Industry
Equinology Certified Practioner
Services
Brand Development
Portrait Photography
About the Client
Launching a New Venture
After completing her Equinology certification, Noel was excited to start offering her services and knew she would benefit from a professional logo. Establishing a look and feel for her practice would create connection and recognition for potential clients, but even more important was the accuracy and effectiveness of the logo.
Working with a fellow “horse girl” ensured the logo would evoke the right energy and connect with the intended audience. Noel’s work is not limited to specific disciplines, rather it is aimed at owners looking to improve their horse’s comfort level with a gentle and non-invasive approach. This care focused perspective is central to her work, and values the horse’s emotional state above high performance.
The final suite of logos gave Noel a versatile toolkit to apply her brand in various applications without compromising effectiveness.
Erika worked efficiently and within a few meetings she delivered a full branding package with colors, typefaces, and several versions of the most beautiful logo. This logo told an entire story, capturing my own identity and spirit, and beautifully depicting my process of working with horses on an emotional level. It also was aspirational and tuned in to my niche audience - every horse girl can relate to the feeling of hugging your horse and having them hug you back. I was so thrilled to see that people would be able to see themselves and their own horses in the logo as well.
Noel S., Owner and Certified Equinology Practioner
