Drama Learning Center
Youth Theatre
Website Design | Print Design | Photography
We hadn’t put any metric parameters on what we wanted to achieve other than it looking nice, but we saw a huge increase in traffic due to the season announcement and a marked decrease in phone calls from people having trouble navigating the site. I can say that we had an 88.6% increase in announcement day sales over the previous best announcement day."
- Addie S.
Office Manager
A Marketing Overhaul
While Drama Learning Center had been focused on creating programs their students loved, their website had gotten left in the early two thousands. Since then content pieces had broken, their services had changed, and their images didn’t represent the caliber of their program. We chatted about their experience updating the existing site and how they wanted it to function. Through these conversations it was clear we needed to transform an outdated website before an upcoming program launch, reimagine the user experience, and create a library of quality images.
Updating Content in Stages
When DLC reached out to me we started with getting clear on the core issues, goals and parameters:
They needed to give a completely different impression to site visitors
Summer camp enrollment launch was a key milestone in their sales cycle and only 2 months away
They didn’t have systems in place for collecting testimonials, photographing operations, or generating content outside of a need basis which had lead to outdated assets
Recovering from the toll COVID-19 took on their in-person business, they needed to get the most bang for their buck
Working together in a retainer format allowed us to move quickly when design or photography was needed. This included program design, website maintenance, production images and headshots.